The product matrix became a shot plan.
Numbered briefs, product references, room layouts and finish requirements were translated into a production sequence before final rendering.
Case study · Bathroom product CGI · United Kingdom
A multi-range bathroom CGI programme for Ideal Bathrooms.
Production for Ideal Bathrooms.
Roomsets, furniture and finish variants, close-ups, cutouts and an eight-scene accessible-living brochure set produced across multiple phases.
Client
Ideal Bathrooms
Business context
UK trade bathroom distributor
Engagement
Multiple production phases · 2023–2025
Scope
Lifestyle roomsets · Finish variants · Product close-ups
- 20
- Numbered Swan roomset briefs
- 8
- Independent Living lifestyle scenes
- 41
- Product models across those eight scenes
- 2023–2025
- Indexed production phases
The production challenge
One distributor. Many product families. One visual standard.
A broad bathroom offer cannot be represented by one hero room. Furniture, ceramics, baths, showers, enclosures and brassware all need their own product focus, while the complete image library still has to feel commercially coherent.
The Swan programme alone covered 20 numbered roomset briefs, with further finish, furniture and configuration variants. Later, an Independent Living brochure required eight new bathrooms that presented accessible products as considered, aspirational spaces rather than clinical installations.
The production system
A roomset system designed to expand without losing control.
The work was organised as a repeatable production programme: each approved scene established a base for accurate products, controlled variants, close detail and high-resolution channel outputs.
Roomsets were built around the products.
Architecture, styling, camera and lighting supported the bathroom range while keeping furniture, sanitaryware, showers and baths as the visual subject.
Approved scenes carried the variation work.
The same controlled setup could accommodate alternative furniture colours, finishes and product configurations without breaking the visual family.
Each scene expanded into channel-ready assets.
High-resolution roomsets were supported by product close-ups, clean cutouts and campaign crops where the brief required a different sales or brochure use.
Independent Living brochure
Accessible products presented as aspirational bathrooms.
The next phase changed the product mix and the communication problem. Eight brochure scenes had to make rails, accessible baths, walk-in showers and support products clearly visible without allowing the spaces to feel institutional.
Across those eight scenes, 41 product models were coordinated into distinct bathroom settings. The result extended the same product-first discipline into a more specialised range and a fixed brochure production schedule.
What this proves
A useful CGI system keeps working when the range, format and brief change.
The programme moved from a 20-brief Swan range into variants, close-ups, cutouts and a separate eight-scene Independent Living brochure set. The common value was not one visual style; it was a controlled product-CGI workflow able to absorb the next requirement.
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