01
Make products easier to compare
Use controlled camera, scale, background, lighting and crop rules across related SKUs instead of relying on unrelated image sources.
CGI production for product catalogues
Catalogue and e-commerce CGI that scales across the SKU list.
Cesma Studio supports UK and international catalogue, e-commerce, brand and agency teams from Belgrade. A product list becomes a controlled image matrix of main views, cutouts, details, lifestyle scenes and variants prepared for product pages, marketplaces, catalogues and campaigns.
Range consistency · comparable product views · channel-ready delivery
- Since 2013
- Studio product CGI work
- 30,000+
- CGI images delivered
- 2,000+
- Projects completed
- 150+
- Clients served
The catalogue production problem
More SKUs should create a better system—not more inconsistency.
Large catalogues accumulate visual debt quickly: mixed camera angles, changing crops, missing detail views, inconsistent finish names and images delivered in the wrong formats for each channel.
A CGI production system defines the image logic before volume begins. Products can then move through repeatable modelling, material, camera, QA, naming and export stages while exceptions remain visible and manageable.
02
Plan the whole image matrix
Map hero, alternate, cutout, detail, lifestyle, colour and configuration outputs against the product list before production starts.
03
Deliver to channel specifications
Prepare named exports for product pages, marketplaces, print catalogues, PDFs, campaigns and social crops from the same approved source.
04
Keep production moving after launch
Retain camera, material and review rules so new SKUs and seasonal updates can enter an established workflow.
Commercial outputs
Images planned around how the product sells.
A useful catalogue set balances visual consistency with enough information for customers to understand form, finish, scale, function and variation.
Consistent main product views
01Repeatable hero and cutout cameras for category grids, product pages, catalogues and range comparison.
Finish and configuration variants
02Named material, colour, size and configuration changes from an approved base product setup.
Details and technical explainers
03Close views, mechanisms, storage, layers and exploded images that answer product-page questions.
See the wider portfolio filtered to this production context.
View relevant product CGIA catalogue-scale workflow
Control the matrix before producing the volume.
The aim is not to make every image identical. It is to make every image follow a useful, documented rule.
SKU and output matrix
Products, families, variants, channels, required views, file specifications and launch priorities are organised into a production plan.
Templates and representative approvals
Camera, scale, lighting, background, material response and crop templates are approved on selected products before batch production.
Batch production with visible exceptions
Related SKUs move through repeatable stages while unusual geometry, missing references or special channel requirements are separated for review.
QA, naming and delivery
Each output is checked against the matrix, named consistently and exported to the agreed aspect ratios, resolutions, formats and channel folders.
Relevant production proof
Direct Online Services
Recurring range production since 2023
A repeatable e-commerce image structure for changing surface ranges.
The Worktop Express production system coordinates five repeatable product views with lifestyle imagery, making it possible to introduce new surfaces without reinventing the image set.
View Case StudyCommercial fit
Best for catalogues with real repeat-production value.
The workflow becomes more valuable as product count, variation count and channel complexity grow.
- Manufacturers and retailers with 20+ products
- Brands with frequent colour or finish updates
- E-commerce teams managing inconsistent supplier imagery
- Catalogue teams preparing print and digital assets together
- Agencies coordinating product content across multiple channels
Brief preparation
What we need to plan a catalogue system.
A structured product list and honest source-material audit are more useful than a polished but incomplete creative brief.
- SKU, family and variant list
- Available CAD, models, drawings and photography
- Required image types per product or family
- Naming convention and product identifiers
- Channel sizes, formats, crops and background rules
- Launch priorities, review owners and delivery stages
Questions before a brief
Practical answers for product teams.
A useful quote depends on product information, output requirements and future range potential—not only the number of final images.
How many products make catalogue CGI worthwhile?
There is no fixed minimum, but the value increases when products share cameras, materials, roomsets or output rules. Ranges with 20 or more SKUs, multiple finishes or recurring launches are usually a strong fit.
Can you follow our e-commerce image specifications?
Yes. We can prepare agreed aspect ratios, pixel dimensions, backgrounds, crops, formats and naming conventions. Requirements should be confirmed before batch production begins.
Can lifestyle images and cutouts come from the same model?
Yes. That is one of the main benefits of a controlled CGI system: approved product geometry and materials can support cutouts, lifestyle scenes, details and variations without creating separate product versions for each channel.
How do you manage hundreds of variants?
We organise products into families, define reusable templates, separate standard and exceptional cases, and work against an approved SKU/output matrix. Review stages are structured to avoid checking every image as if it were unrelated.
Can production continue after the first catalogue launch?
Yes. Camera, material, naming, export and review rules can be retained so new products and seasonal updates enter a familiar workflow rather than starting again.
Explore related product CGI services
Need the wider production model or more context about the team behind it?
Start with the real product range
Send the product list, available source material and the images you need.
We will review the fit, identify missing inputs and suggest the most practical starting scope—pilot, defined project or ongoing production workflow.
Send Your Product Brief