Bathroom furniture
01Product CGI for commerce
Product CGI built for e-commerce, catalogues and campaigns.
Cesma Studio is a Belgrade-based product CGI studio creating lifestyle scenes, cutouts, detail images, finish variations and catalogue-ready visual systems for manufacturers, product brands, retailers and agencies. We work with UK and international teams that need consistent imagery across product ranges and sales channels.
Best suited to product ranges, launches and recurring production.
Product detail CGI
One approved product, art direction and lighting system.
Built to scale across ranges, finishes and sales channels.
Wetroom screens
02
Material systems
03Product-sector expertise
Built around the range you need to sell.
Different products create different image systems. Explore the production logic, outputs and proof most relevant to your catalogue.
01
Furniture CGI
Furniture CGI for manufacturers, retailers and e-commerce brands. Lifestyle roomsets, cutouts, detail images and fabric or finish variations built to scale.
02
Kitchen Product CGI
Kitchen product CGI for worktops, cabinet fronts, sinks, taps, appliances and surfaces. Lifestyle scenes, details, finishes and catalogue image systems.
03
Bathroom & Sanitaryware CGI
Bathroom and sanitaryware CGI for vanity units, basins, taps, showers, baths, wetroom screens and finishes. Roomsets, cutouts, details and range variations.
04
Catalogue & E-commerce CGI
Scalable CGI for product catalogues and e-commerce. Consistent cutouts, lifestyle images, details, finish variations and channel-ready asset delivery.
CGI image systems for product brands.
From one product setup, we can build a complete visual set for websites, catalogues, marketplaces, campaigns and social content.
Lifestyle CGI Scenes
01Realistic product-in-room images for websites, catalogues, campaigns and product launches.
Product Cutouts
02Clean product visuals for e-commerce pages, marketplaces, PDFs and product sheets.
Close-ups & Detail Shots
03Images that highlight materials, textures, finishes, features and product quality.
Colour & Material Variations
04Multiple fabrics, finishes, colours or configurations without reshooting the product.
Catalogue Image Sets
05Structured CGI production for brands with larger product ranges and recurring visual needs.
Animation
06Short CGI motion content for web, social campaigns and product launches.
SIMPLE STARTING POINT
Product CGI Pilot — from €390
An introductory paid pilot for new clients: one clear-brief lifestyle CGI image, one product cutout, two simple variations and one review round before scaling into larger image sets.
Typically delivered within five working days after the brief and usable product material are confirmed. Complex modelling, unclear briefs or concept-heavy scenes are quoted separately.
Designed for larger product catalogues.
CGI becomes most valuable when a brand needs many consistent visuals: multiple products, colours, materials, cutouts, close-ups and lifestyle images across a full catalogue or collection.
- consistent visual system across many SKUs
- reusable room scenes and product setups
- faster colour, finish and material variations
- cutouts, details and lifestyle images from one workflow
- scalable production for e-commerce and catalogues
Scope before production
A reliable image system starts with usable product information.
We review the products, source material, variants, channels and approval responsibilities before recommending a pilot, defined project or recurring production workflow.
The clearer the product matrix, the easier it is to reuse approved geometry, materials, cameras and output rules without hiding exceptions.
Useful inputs for a product CGI brief
- CAD, an existing 3D model, dimensioned drawings or accurate product photography
- Material, colour and finish references for every planned variation
- A product or SKU list with sizes, configurations and required outputs
- Target channels, aspect ratios, resolutions, formats and delivery priorities
- A named review owner and the deadline the final assets need to support
Conditions that protect accuracy and scale
- Product accuracy depends on complete, usable source material and clear dimensions.
- Missing geometry, unclear variants or conflicting references are resolved before batch production.
- Complex modelling, concept-heavy scenes and unusual material development are scoped separately.
- Representative products and views are approved before the workflow expands across a range.
From brief to delivery
A clear CGI production workflow.
Product CGI works best when the brief, review points, materials, variations and delivery formats are structured from the beginning.
01
Brief & product input
We review your product references, dimensions, materials, CAD files or photos.
02
Visual direction
We define the scene style, camera, mood and output requirements.
03
Preview & approval
You review composition, product placement and visual direction before final rendering.
04
Materials & final CGI
We refine materials, lighting, realism and final image quality.
05
Variations & delivery
We create cutouts, close-ups, colour/material variations and final formats.
Practical answers before you brief us.
The best next step is usually a short product brief with available references, dimensions, materials, outputs and deadline.
Do you need 3D models from us?
Not always. We can work from CAD files, existing 3D models, product photos, dimensions and material references. If product modelling or model clean-up is needed, we quote it separately.
Can you create colour and material variations?
Yes. Once the product and scene setup are approved, we can create colour, material, finish and product variations more efficiently than producing each image from scratch.
Can you work on large product catalogues?
Yes. Larger catalogue and collection projects are the best fit for our workflow. We can create structured CGI production plans for multiple products, variations and image types.
How does the Product CGI Pilot work?
The introductory Product CGI Pilot — from €390 includes one clear-brief lifestyle image, one product cutout, two simple variations and one review round. It is typically delivered within five working days after the brief and usable product material are confirmed. Complex modelling, unclear briefs or concept-heavy scenes are quoted separately.
Do you also create cutouts and close-ups?
Yes. We create lifestyle scenes, cutouts, close-ups, variations and image sets for e-commerce, catalogues and campaigns. Detailed pricing can be shared after reviewing the brief.
Which output formats and sales channels can you support?
Final assets can be prepared for product pages, marketplaces, catalogues, brochures, print, campaigns and social use. Pixel dimensions, aspect ratios, file formats, backgrounds and naming rules should be agreed before batch production begins.
Do you work with agencies?
Yes. We can support creative, branding, e-commerce and product agencies as an external CGI production partner.
Where is Cesma Studio based, and how do you work with UK teams?
Cesma Studio is based in Belgrade, Serbia. The Cesma Studio production team works remotely with UK and international manufacturers, product brands, retailers and agencies using shared source material, representative approvals and agreed review stages.
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