A structured brief enters production.
Product data, references, required finishes, image formats and channel needs are aligned before the scene or cutout moves into final production.
Case study · Bathroom product CGI · United Kingdom
An always-on CGI system for a large bathroom product range.
Dedicated monthly production for Robert Lee, now part of Roxor Group.
Roomsets, cutouts, details and finish variants produced for websites, brochures, catalogues and product launches.
Client
Robert Lee
Current context
Now part of Roxor Group
Engagement
Ongoing production partnership since 2021
Scope
Dedicated product CGI production
- 2021–present
- Indexed production archive
- 780+
- Production work packages
- Monthly
- Dedicated CGI production
- Multi-channel
- Website, brochure and catalogue assets
The production challenge
A large catalogue cannot rely on occasional hero images.
A broad bathroom range creates a constant need for new and updated visuals across furniture, taps, baths, showers, enclosures and finishes. Each image still has to feel consistent when it appears beside work produced weeks or months earlier.
The requirement is therefore bigger than rendering one attractive scene. It is a dependable production system that can absorb recurring briefs, preserve product accuracy and deliver coherent assets for several channels.
The production system
Built for repeatability, not repetition.
The workflow keeps the visual language coherent while allowing each product family, finish and output type to do its specific job.
Approved assets become a reusable base.
Product geometry, materials, lighting and visual direction can be reused across related views, configurations and finish variants.
Every output is prepared for its destination.
Roomsets, clean cutouts, detail crops and variants are delivered as a coordinated image family for websites, brochures, catalogues and launches.
What this proves
The value is a visual supply system that keeps working after launch day.
A dedicated CGI relationship gives product teams continuity: new briefs enter a familiar workflow, approved visual decisions carry forward and assets arrive prepared for the channel that needs them.
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